UX Articles
Expert insights and practical guidance on ux from the #sharp team.
Six website mistakes that cost you enquiriesBy The #sharp Team • June 22, 2026
Most business websites lose enquiries in the same handful of ways, and the failures are silent. Six common website mistakes that cost you leads — and a practical fix for each.
Customer Experience OptimisationBy Janos • May 26, 2026
Customer experience is too often reduced to a single NPS number. Peep our practical guide to the journey-and-handoff view of CX — the maturity arc, mapping moments of truth, personalisation that earns trust, the handoffs where experience breaks, and measurement beyond the score.
Three rules for shipping AI features without losing trustBy Loreen • May 20, 2026
A field note on the smallest set of guardrails that keep AI-assisted features useful, honest, and accountable.