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UX Articles

Expert insights and practical guidance on ux from the #sharp team.
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Accessibility by Design Is Good UX, and Good Business

By The #sharp Team • October 14, 2026

WebAIM found accessibility failures on 95.9% of the top million home pages in 2026. Why building it in from the first sketch is good UX and good business.

UX
UX
Web Design
Web Design
Design
Design
Websites
Websites
Accessibility
Accessibility
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Six website mistakes that cost you enquiries

By The #sharp Team • June 22, 2026

Most business websites lose enquiries in the same handful of ways, and the failures are silent. Six common website mistakes that cost you leads — and a practical fix for each.

Websites
Websites
Web Design
Web Design
Conversion
Conversion
UX
UX
Lead Generation
Lead Generation
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Customer Experience Optimisation

By Janos • May 26, 2026

Customer experience is too often reduced to a single NPS number. Peep our practical guide to the journey-and-handoff view of CX — the maturity arc, mapping moments of truth, personalisation that earns trust, the handoffs where experience breaks, and measurement beyond the score.

Customer Experience
Customer Experience
UX
UX
Digital Transformation
Digital Transformation
Personalisation
Personalisation
Customer Journey
Customer Journey
Trust
Trust
Strategy
Strategy
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Three rules for shipping AI features without losing trust

By Loreen • May 20, 2026

A field note on the smallest set of guardrails that keep AI-assisted features useful, honest, and accountable.

AI
AI
Strategy
Strategy
UX
UX
Trust
Trust
Customer Experience
Customer Experience
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