Strategy Articles
Your phone's two biggest rivals just teamed up - and transformation teams should be paying attentionBy The #sharp Team • June 9, 2026
On 8 June Apple unveiled the next Apple Intelligence — built in collaboration with Google and its Gemini models. Three strategic decisions every transformation leader is about to face: buy the engine, own the experience, and design privacy in from the start.
By Janos • May 26, 2026
Customer experience is too often reduced to a single NPS number. Peep our practical guide to the journey-and-handoff view of CX — the maturity arc, mapping moments of truth, personalisation that earns trust, the handoffs where experience breaks, and measurement beyond the score.
By David • May 26, 2026
Most organisations are data-rich but this invaluable resource is often under-utilised and misunderstood. So here's a practical guide to closing the gap between dashboards and decisions. From data maturity, trustworthy pipelines, decision ownership to velocity, visualisation that drives action, and measuring "data-driven" actions.
